A prudent question is one-half of wisdom.

Francis Bacon

The moment of truth, the sudden emergence of a new insight, is an act of intuition. Such intuitions give the appearance of miraculous flushes, or short-circuits of reasoning. In fact they may be likened to an immersed chain, of which only the beginning and the end are visible above the surface of consciousness. The diver vanishes at one end of the chain and comes up at the other end, guided by invisible links.

Arthur Koestler

Research is formalized curiosity. It is poking and prying with a purpose.

Zora Neale Hurston

Great talent finds happiness in execution.

Johann Wolfgang von Goethe

However beautiful the strategy, you should occasionally look at the results.

Winston Churchill

When you are on the frontier of knowledge, between what is known and unknown, reaching out into that abyss, sometimes you do have to actually make stuff up that might be true so that you can organize a research plan to find out whether or not it is.

Neil deGrasse Tyson

About Us

McG Marketing provides a variety of marketing services for B2C and B2B clients to help them achieve transformative results from their sales and marketing activities.

Insights:

McG Marketing helps our clients conduct research and analyses that lead to "aha!" insights and outside-the-box conclusions. We derive these insights through carefully constructed market research and database marketing and analysis engagements.

Actions:

Great innovations come from translating transformative insights into flawless execution. McG Marketing brings creative and disciplined resources to help our clients structure their sales and marketing efforts to fully realize the potential from game-changing insights. McG Marketing has particular expertise in helping our clients navigate the rapid migration and evolution of online marketing, social media, and mobile communications.

Results:

At McG Marketing, we firmly believe that success is the outcome of a continuous learning process that only works if you can clearly interpret the outcomes of your actions. That's why we work with our clients to ensure that the results of sales and marketing activities are observed, analyzed and understood. We make the data talk, bridging the gap between information and the wisdom that it yields.

McG Marketing was founded by Matt McGahran.

Our Partners

PJ Osler & Associates

PJ Osler & Associates is a dynamic and versatile marketing consulting team specializing in strategic business planning, development and implementation. Headquartered in Vancouver, BC, Jane Osler and her team provide extensive experience in leading cross-functional teams and projects in the leisure, travel and retail sectors. PJ Osler & Associates provides insights and recommendations that lead to the identification of business opportunities, development of customer-centric strategies, and actions that result in increased profitability.

Terra Nova Marketing Solutions

Terra Nova Marketing Solutions provides incisive guidance and hands-on solutions to companies with immediate marketing, direct marketing and Internet opportunities. Terra Nova's founder, Pat Campbell, has over 20 years of direct marketing and publishing experience. She has served as one of only two women Chairman of the Direct Marketing Association and is a former President of the DMA.

SurveyGizmo

SurveyGizmo is a leading online survey software solution. Rich in features and with an honest price, SurveyGizmo is ideal for the feature-focused marketers, researchers and educators. McG Marketing has extensive experience with most online survey software providers, but we prefer the robust tools and customization that SurveyGizmo delivers in an affordable package.

TCTeamSystems™

tcteams.com is a leading provider of website solutions for sports teams, clubs and leagues, and also provides e-commerce and online registration solutions to a growing list of B2C and B2B clients.

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Our Contact Information

e: mmcgahran@mcgmktg.com
p: 413.624.6585
P.O. Box 444
Fountainville, PA 18923

Market Research

Great research starts with great questions. McG Marketing works closely with our clients to clearly define research hypotheses and areas worthy of investigation, and then we provide our clients with great research tools to help seek answers to their creative and meaningful questions.

Online Survey Research

Survey research is both an art and a science. McG Marketing brings over a decade of experience in the art of carefully crafting questionnaires to elicit unbiased and objective feedback, as well as the science of structuring the investigation to yield robust, significant and actionable results.

Focus Group and In-Depth Interview Research

Focus group research and in-depth interviews are invaluable ways to inform broader quantitative studies, or they can stand on their own as insightful qualitative studies of smaller customer segments. McG Marketing has proven expertise in managing focus group and in-depth interview research, from participant recruitment, to interview scripting and moderation, and to drawing insights and action plans from the research results.

Database Marketing

McG Marketing has been on the forefront of one-to-one marketing for over 20 years, and has led many successful efforts to build and manage technological solutions that transform our clients sales and marketing efforts into collaborative engagements with their customers. McG Marketing's specific areas of expertise in database marketing include:

Customer Data Mart Design and Development

Data Mining and Analysis

E-Mail and SMS Marketing

Loyalty Program Design and Implementation

Web Design & Development

At McG Marketing, we recognize that the online representation of your company is vital to your success in attracting and retaining customers and partners. We work closely with our clients to develop online strategies and a Web presence that is consistent with their brands and which helps them achieve their sales and marketing objectives.

McG Marketing brings a versatile skill set to all Web development projects. Our developers have proven expertise in the latest Internet programming tools to create dynamic, engaging, and fun websites and other online media, with particular expertise in PHP, MySQL, jQuery, and other platforms that have become the backbone to modern socially-networked sites.

PHP MySQL jQuery

Our Clients

McG Marketing has had the privilege to help these and many more great companies achieve their sales and marketing objectives:

McG Marketing led numerous market research efforts for the largest ski resort in North America. Research projects included:

New product concept research, leading to the introduction of the highly-successful 3-day EDGE lift access card
Price sensitivity research to determine the optimal pricing discounts to offer to customers purchasing multi-day lift ticket products

McG Marketing led the analysis of Hallmark.com customer database to determine the optimal pricing strategies for the company's transition to fee-based e-cards. The analysis evaluated the frequencies with which customers had historically sent Hallmark e-cards and the ad revenue that Hallmark had historically earned from these customer interactions to determine the optimal fee structure to maximize revenue.

McG Marketing led the development of the North American field marketing operating plans, reflecting a significant shift in operational strategies to build market share in the small- to mid-sized (SME) corporate sector, with greater investment in traditional and online direct marketing to reach these markets most cost-effectively.

McG Marketing helped lead the development of this start-up social networking site from ideation, to wireframing, to coding and to launch, and provided advisory services for two rounds of angel funding.

McG Marketing has provided data-driven consumer insights and market research services to this Ontario ski resort for many years and has helped the company build its reputation as one of the industry-leading, fact-based resort management teams.

Matt McGahran — Founder and President

Matt McGahran has a broad and deep background in all areas of consumer marketing and business development and has led a diverse list of consumer marketing projects including:

Creation of a product development process, from the fuzzy front end of ideation to the commercialization of ideas and the creation of new consumer businesses of a chemical and textile manufacturing company.

Assisting the largest online greeting card company to build a new subscription business model with over 2 million subscribers.

In-depth customer behavioral research and analysis for an online auction company leading to new service concepts and new business practices.

Development of new customer relationship marketing capabilities, including the creation of a data warehouse, staffing plan and operational infrastructure for a leisure travel company.

Matt was previously principal for Gruppo, Levey & Co., an investment bank for the direct marketing industry where he provided strategic and transactional advice to clients and led the firm’s strategic advisory group, and was responsible for all database marketing and partnership marketing for Barnes & Noble.com. Matt’s earlier career was in the financial services sector where he was Senior Vice President of Business Development at Fleet Bank (now Bank of America) and Advanta’s credit card businesses, with oversight for all corporate development efforts including partnership marketing, portfolio and business acquisitions, and other business ventures.

Matt holds an M.B.A from Carnegie Mellon University and graduated with honors from George Washington University with a B.A. in Economics. He previously served on the Board of Advisors for Achex, Inc., an online payments company recently acquired by First Data Corporation.

Matt's curriculum vitae is available here.

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